we get it done
We like to find NICHE products and make them MAINSTREAM. When big box competitors try to mimic our client’s ideas we know how to hold their market share, boost the value of their brand and keep sales climbing.
We like to come in at what we refer to as “THE TILTING POINT,” the time when innovative brands need the extra boost to become industry icons. We take them to the “TIPPING POINT,” AND WE DEFEND their position as big corporations start to penetrate the same marketplace.
Because we work with so many innovative companies, our clients are always on a WATCH LIST FOR INVESTORS.
Develop an effective MARKETING MESSAGE that resonates with an increasingly distracted audience
Create CONTENT (newsletters, blogs, releases, pitches, articles) to communicate that message to the public
Oversee CONSISTENT COMMUNICATIONS between all parties involved
Identify key CELEBRITIES, SOCIAL SENSATIONS, EXPERTS, ENTHUSIASTS AND OTHER LIFESTYLE INFLUENCERS and nurture mutually beneficial relationships with them
Arrange COLLABORATIONS with like-minded companies, organizations and individuals that share your target audience
Build publicizable, NEWSWORTHY campaigns
Staff PR TRAINING
, media interview training, executive PR preparedness, message development for social media and sales team PR support
Conduct surveys, polls, studies, focus groups, data mining and other ways of SOURCING INFORMATION NEEDED
CONSULTING on crises communications, trade events to participate in, associations to join, regulatory issues, government organizations to align with, distribution channels to target, social responsibility, search optimization, analytics, digital sales and marketing, web performance, infomercials, home shopping, reviews and ratings, documentaries and conscious media, media planning, ad campaigns, brand development and design
Manage all these initiatives within a range of
BUDGETS
get started
Deliver on point STORY ANGLES to high profile media
Communicate complicated information in an ENTERTAINING AND INFORMATIVE WAY THAT IS CATCHY AND DOESN'T LOSE INTEGRITY
SUPPORT SELL-IN AND SELL-THROUGH of the campaign to retailers, partners, influencers and consumers
Organize CREATIVE EVENTS that make people eager to attend and talk about
Develop voice, strategy and content for SOCIAL MEDIA PLATFORMS that is consistent with the brand
Provide dedicated community management to increase EARNED FOLLOWERS AND ENGAGEMENT
Secure speaking engagements, board positions, ambassador programs, endorsement deals and sponsorships that RAISE PROFILES